Saturday, January 10, 2009

Ciara Says New Single With Young Jeezy Is About 'Letting Go'

'Never Ever' producer Polow Da Don says he and Ciara are the new Timbaland and Aaliyah.

Ciara's upcoming album, Fantasy Ride, may feature a slew of hitmaking producers, including Tricky Stewart (Rihanna's "Umbrella"), Danjahandz (Britney Spears' "Gimme More") and Missy Elliott (Jazmine Sullivan's "Need U Bad"). But according to Polow Da Don, only he and CiCi have something special enough to become the new Aaliyah and Timbaland.

"We both came up and were raised in the same camp," Polow explained to MTV News. "We've known each other for a long time. We actually just have this natural chemistry that I don't even have with some of my own artists.

"I understand her and I understand what she should be doing," the producer added. "I look at it like this: When I work with her, I'm a fan, and this is what I want her to be doing."

The two recently put their chemistry to work on Ciara's new single, "Never Ever." The track, which features Young Jeezy, is the Atlanta singer's first official single from Ride (tentatively due in April) and follows the warm-up selections "Ahh" and "Go Girl." (She's shooting a video for the clip this weekend in Atlanta.)

The singer told MTV News earlier this week that "Never Ever" is "one of those real records."

"I'm singing about [when] you go through the confusion of love," she said from the red carpet of the "Notorious" premiere. "And, basically, I say, 'If that boy don't love you by now, he'll never ever love you.' And sometimes we wait around and we go through so many different things. And if that person is not showing you the affection you need and not giving you the right love, then you got to let it go. I talk about the confusion of love — being confused about staying or leaving or letting go."

The song's chorus takes its inspiration from Harold Melvin & the Blue Notes' "If You Don't Know Me by Now." But unlike the classic original, Ciara's version is more likely to be blasting out of sound systems.

"Hard midtempo is back," Polow said. "Where dudes can ride around in their cars and listen to R&B and not feel like a girl. ['Never Ever'] is hard like a rap record, and that's why Jeezy had no problem jumping on it — 'cause it's hard.

"And one thing people do say about when I work with Ciara is that I make her sound better than ever," he continued. "I make her sound like a vocalist versus the other stuff she may do that's more performance, where she can get on the dance floor. It's kind of the same thing with Aaliyah. She may not have been the best singer, but her voice was so unique and her sound — she had her own lane, and I think Ciara is like that same thing."

- mtv.com

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